Website Critique
I follow a freelance designer named Dana Nicole on Instagram and she has recently started updating her website. While it appears to possibly still be in progress, I wanted to take the opportunity to respectfully critique the site in an effort to call attention to some points that might help other people in the process of developing their portfolio.
Pros:
The navigation is simple and straightforward. While this can be one of the most basic elements of a website, it is also very important. Some of the links are anchor links that pull you down to a certain section of the page while others take you to separate pages including her portfolio and shop.
Her portfolio is clean and organized and opens to individual pages for each project to provide more in depth information.
Cons:
Her images and logo are poor quality and resolution. It's important to make sure your images are saved appropriately for the web to reduce pixelation. The image quality will impact the perceived credibility of both the website and your work. The third photo in her slider at the top of the page is definitely the most professional and high quality. I'd definitely suggest making that the first photo you see when you pull up the page. It would also be nice to see a little diversity. All three photos include her in them. I would recommend showing photos of her work or other interests.
I feel like the site starts to feel a little cluttered. I think it's important when designing a website that is primarily a one page scrolling site to have color blocks to break up the space. She does this well at the bottom with the subscription and footer sections.